Lin & Lucy’s Home
OVERVIEW
Lin & Lucy’s Home is an interactive pop-up experience featuring Duolingo icons Lin & Lucy where parents and children discover the magic of maths through everyday activities that promote a simple math habit.
This project was undertaken for the 2023 D&AD
Duolingo brief and completed by myself and four of my university peers and won a Wood Pencil for the New Blood category.
ROLES
Researcher, Designer, Copywriter, Scribe
TOOLS
Adobe Illustrator, InDesign, Photoshop, Miro
THE BRIEF
The Brief for this project was set by Duolingo which required a response that draws in new audiences to download and stay motivated with their app, Duolingo Maths.
THE OUTCOME
An interactive pop-up experience featuring Duolingo icons Lin & Lucy where parents and children discover the magic of maths through everyday activities that promote a simple math habit. The deliverables included a promotional video and four hero images.
THE SPARK
Our research showed that many Asian-Australian children experience significant math-related trauma due to parental pressure to succeed. We aim to address this by reframing math success as a celebration rather than a source of stress.
